Cruise To The Bowl
To celebrate the Super Bowl XLVIII, the Bud Light Hotel took over one of the largest cruise ships in the world and traveled over 4,000 miles from Norway to New York City.
We wanted to see how far diehard fans were willing to go to get here. Our way to make a huge splash was to create an insane mini-game within a banner that gave football nerds the chance to win Super Bowl tickets by scrolling 4,000 nautical miles.
Just as we predicted, football fanatics visited our banner by the tens of thousands for the chance to play. The ultimate winner was a man named Norm who spent a total of 25 hours getting carpal tunnel.