To promote Season 5 of Game of Thrones, we led fans on a dragon hunt throughout social media. People went online to “catch” the prodigal dragon, Drogon, by setting bait on their feed via our Giphy "Bait Shop." If Drogon replied to the post, they had a limited time to RT before he was off again and his post was deleted.
In 24 Hours: 1 Billion Impressions // 6.6 million interactions // 154,000 new twitter followers
Cannes : Entertainment Shortlist // 2016 Shorty Awards Winner : Gamification // One Show Merit