Leading up to the season 4 premiere of Vikings we channeled the mentality of "if you want it take it" in true Viking fashion by raiding rival shows hashtags and their fans. We targeted shows that had a powerful online following and that were sure to be tweeting during the premieres.
We raised an army of fans, influencers and stars to launch surprise attacks, in realtime, during rival prime time shows like The Walking Dead, Better Call Saul and Teen Wolf. Using their hashtags to respond to things happening in their premiere, we were able to leverage their fan base and raise awareness of the upcoming Vikings premiere.
122mm Reach // 177k engagements
We kicked each raid off with a video announcing the attack...
Then we released the "weapons" content we created based off of teasers and show spoilers to help anticipate the plot lines and respond within 30 seconds of an event.
THE WALKING DEAD RAID
BETTER CALL SAUL RAID
MTV'S TEEN WOLF RAID